A Jefferies study has revealed that Middle East consumers are more than ready to join the west and purchase a tablet computer device and keep head to head with the most advanced and sophisticated technology available today.
Tablets Taking Off
Just like other consumers around the world, consumers in the Middle East are increasingly dependent on their mobile devices, feeling it a necessity to stay connected no matter where they are or what time of day it is. The popularity of the tablet-style devices is attributable to the fact that more and more consumers wish to have something more portable than a laptop, but more versatile than a netbook. Tablets fulfill these criteria perfectly.
Great Battery Life, and More
Consumers have also come to expect longer battery life, improved interfaces and highly competitive pricing. Consumer technology companies, such as the giant Samsung Company, agree that today people demand immediate and convenient connectivity wherever they may be.
The general manager of Samsung Gulf Telecommunications Group, Ashraf Fawakherji predicted what consumers can expect in the future.
“After achieving strong results in 2010, we anticipate continuing the year with a strong demand for the Galaxy Tab 10.1 and 8.9 in the Middle East,” said Fawakherji.
Fawakherji explained the reasons for the popularity of the tablets in Arab countries, especially in the United Arab Emirates.
“The tablets are catered towards Arabs and are fully-equipped with Arabic content and lifestyle applications.”
In another report by Morgan Stanley, the tablet market is about to explode with sales predicted to be even larger than last year. The Morgan Stanley report expects shipments in 2012 to reach 100 million.