The giant car manufacturer General Motors posted a rise of 22% in sales during the first half of the fiscal year, throughout the Middle East, in comparison to the same time-frame last year. Total car sales were reported to be 67,624 for the region.
GM Sales Soaring
Sales are recorded at the dealer outlets which are spread throughout the Middle East, and include the sales tallies for passenger vehicles, crossovers, sport utility vehicles and pick-up trucks. Included are the three brands GM manufactures; Chevrolet, GMC and Cadillac.
Consumers Fueling Increased Sales
The greatest gains were in the purchases which individual customers made. Individual consumer purchases rose by 54%, which represented 71% of their total sales.
Increased sales were fueled by the popularity of GM’s newest models. Those models are Chevrolet Cruze, Camaro, Captiva and Malibu; the GMC Terrain; and the Cadillac SRX and CTS Coupe. Sales of these models rose by 35 % during the first half of the year.
Sales of passenger cars rose by 26%, while there was a 19% rise in the sale of SUVs and crossovers. Pickups faired the best with increased sales amounting to 37%.
Chevrolet Favorite Brand
The most popular brand was Chevrolet, which was purchased the first half of this year 29% more than last year; while GMC showed an impressive 15% increase in sales.
“June capped an outstanding performance in the first half for us in the Middle East. Our newest models are driving showroom traffic, which is fuelling the impressive growth of our retail sales,” said John Stadwick, president, of General Motors Middle East Division.
“In 2011, we have increased our investment in new customer facilities and customer care training across the region,” Stadwick stated.
“As we strive to create a world-class shopping, buying and ownership experience; consideration for our passenger cars, crossovers, sport utility vehicles and pickups continues to grow among our customers,” he added.