Giordano Middle East Expanding in Abu Dhabi

The Mushrif Shopping Mall in Abu Dhabi is soon to be home to the 200th shop of Giordano Middle East.

The goal for Giordano, one of the world’s leading clothing retailers, is to operate 250 stores in the region by the year 2015.  Giordano has had a presence in the Middle East for 18 years during which time it has been continuously expanding. This year alone 14 new stores have opened here, including 12 in Saudi Arabia, one in Kuwait, and the last in Abu Dhabi.

“We are in full-swing getting our shops closer to our customers across the region. The substantial investments earmarked for this expansion program seal our commitment to be a leading player in the retail apparel industry not only in the Gulf but also across the Middle East, North Africa, Central Asia and the Asian sub-Continent. Since our first regional store opened in Burjuman in 1993, we have continued to grow and reaching our 200th store landmark this year is an indication of our strength and success in the market. Our growth is all due to valued customers who have continuously supported and trusted our brand and our products,” said Ishwar Chugani, Executive Director at Giordano Middle East.

Ishwar Chugani
Ishwar Chugani

Due to the streamlining of operations in the region plus the introduction of product-lines which are in high demand Giordano has succeeded in posting double-digit profit growth this year as compared to the same time last year. Low inventories and increased cash flow have also helped the recent success of the company.

As Chugani added,

“Giordano’s strategy of ‘less is more’ means we focus on the essentials – which provide the right product mix and choices for our customers. We have made it through 18 years here in the region and we look forward to many more years to come. While many things have changed over the years, our promise will never waiver. Our customers are assured of a collection that is essential, relevant and of superior workmanship.”